Is Radio on the Way Out?
Is Radio on the Way Out?
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Home Page > Arts & Entertainment > Music > Is Radio on the Way Out?
Is Radio on the Way Out?
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Posted: Dec 15, 2008 |Comments: 0
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Do you remember spending hours sitting in front of your stereo waiting for your favorite song to be played on the radio so that you could hit record on the cassette deck and record it? Do you remember when your best option for music was the radio and when people still listened to the radio for fun? Do you remember not downloading your music and, instead, running to the local record store and buying a whole album just so you could own that one song that was playing?
More people are remembering these things with fond nostalgia. Thanks to mp3 downloading programs, we are no longer required to buy an entire album and, instead can pick and choose which songs we want to hear from each artist. This has created more pressure on artists to write and record songs that will hit the top 40. If a song is not in the top 40 playlist, it will probably not be heard very often—if at all.
People complain because there are more commercials than there are songs being played on the radio today. Commercials are getting longer and more involved and many people insist that for every piece of actual music they hear on the radio, they will hear two or three commercials. What’s more, the same song can be heard playing on the radio ten or more times in the same day!
There was a time when the radio was the thing to turn on for discovering new music an up and coming artists. Bands would take their records and tapes down to the town’s local radio station and beg the DJ to play their work and the DJs had all of the power. Today the sales department has all of the power and playlists are computerized. A radio station can be run completely by computer!
This is why those mp3 downloading services are becoming more popular. The more popular these services get, the harder it will be to find a radio station that can still deliver the goods. Ironically, if people want their radio stations to improve, they should listen to the radio more often than they do their individual mp3 players.
The good news is that radio isn’t completely on its way out. This is largely because AM radio stations and talk radio programs are thriving. FM radio might be suffering, but the AM radio stations are becoming increasingly popular thanks to shocking talk radio show hosts who do their best to startle their listeners and keep the phone calls coming in. Talk radio was once largely something only “old” people listened to. Now everyone has at least one talk radio show that they are familiar with, whether it is political, sports oriented or fluff.
Radio can still have a great future and it will always be a great way to spread information. How well radio becomes, however, is up to consumers. The more they listen, the better radio’s offerings will be.
For more information on radio, visit http://www.radiomicroblog.com and http://www.interactivemusicclip.com.
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